Loved by big & small businesses alike
“I had our shop online in an afternoon — no developer, no plugins. When we needed a custom integration, the same team built it.”
“Prism got us started; the custom AI agent they built now handles 70% of our support tickets.”
“Genuinely the fastest I've gone from idea to a live, good-looking site. The fact it scales into custom work sealed it.”
Build. Run. Grow.
Build your site with Prism, run the whole operation with Echo, or have our team build something bespoke.
Build it yourself
Prism is a full website builder in your browser. Design, fill it with content, and publish when you're ready.
- Drag-and-drop editor — 100+ blocks
- Online store, blog, forms & memberships
- Built-in SEO, analytics & custom domain
- Free to build & publish — pay only for premium features
On Max: don't want a blank page? Describe your business and Ara builds your whole site for you.
Run your business with Echo
Echo is the CRM built into AraSoft — every lead, booking, order and email from your sites in one place, with a visual pipeline and built-in analytics.
- Contacts, companies & a visual deal pipeline
- Bookings, calendar & a shared email inbox
- Email sequences, automations & lead scoring
- Built-in analytics & page insights across your sites
Have us build it
When off-the-shelf won't cut it: custom software and AI engineered around your exact operations.
- Bespoke web apps & internal tools
- Custom AI agents grounded in your data
- CRM & automated pipelines
- Fully managed — we scope, build & launch it for you
Everything you need to launch
No coding, no third-party plugins. It's all built in with full support and premium features only when you need them.
100+ blocks
Heroes, galleries, pricing, FAQs, carousels — drag, drop, done.
Sell anything
Products, downloads, subscriptions & checkout built in.
Blog & CMS
Posts, categories, scheduling and RSS.
Forms & leads
Capture submissions, get notified, export.
SEO ready
Meta, sitemaps and structured data — automatic.
Your domain
Connect a custom domain in a click.
Full support
Our support team is on hand to answer any question and help you get unstuck — fast.
A/B testing
Optimise pages with built-in experiments.
Prefer it done for you? Build with Ara.
On Max, describe your business and Ara plans and builds your entire site — then you refine it in Prism.
Run your whole business in Echo
The CRM built into AraSoft. Leads, pipeline, bookings, inbox and analytics — for your Prism sites and custom projects alike. Included with Max.
Contacts & companies
A 360° timeline of every lead — bookings, orders, emails and form fills in one view.
Visual pipeline
Drag-and-drop deals through custom stages, with value, probability and forecasting.
Bookings & calendar
Appointments flow straight in and sync to Google Calendar & Zoom.
Shared inbox
Two-way email per property — sent from your own verified domain.
Sequences & automation
Drip cadences, follow-ups and trigger-based workflows on autopilot.
Lead scoring & segments
Auto-score and segment contacts so you act on the hottest leads first.
Analytics & page insights
Revenue, conversion funnels and which sections of a page actually convert.
Every site in one place
Manage all your Prism sites — and custom projects — as properties.
Specialized Systems. Engineered for Results.
We solve your most expensive business problems with high-performance software tailored to your operational needs
Internal Tools
Bespoke admin panels, data dashboards, and operational tools that map exactly to your workflows and give your team complete, centralized control over your data.
A.I. Agents
Custom, multi-step AI agents and RAG systems securely grounded in your proprietary data to execute complex business logic and eliminate manual processing.
Web Applications
Secure, high-performance web applications engineered from the database to the frontend to meet your exact operational requirements.
CRM Systems
Lightweight, high-speed customer relationship platforms designed specifically around your unique data models and automated pipelines.
Our Execution Framework
We respect your time and your margins. Our process is built for speed, predictability, and measurable results.
The Audit
We map out your current operational bottlenecks and identify where automation will have the highest impact.
Rapid Prototyping
We design a functional roadmap so you see exactly what you are getting before we build.
Seamless Development
We build and integrate the software seamlessly with zero downtime.
Deployment
We launch the solution and prepare training material for your team.
Our Work
Some of our custom solutions we've shipped.
QUESTR
A gamified productivity and learning app powered by AI. It constructs custom curriculum plans and breaks them down into daily quests.
CLEAN TO PRISTINE
Built a custom Next.js customer portal and AI-driven support pipeline for a premium UK-based cleaning services company, eliminating 30+ hours of admin weekly.
SECURED BY TITANS
A sleek, straightforward website for a security firm featuring an integrated AI chat bot to answer customer questions and capture lead information.
Build free. Go Pro when you need more.
Free
Build and publish a real site — no card required.
- Unlimited pages & 100+ blocks
- Online store, blog, forms & bookings
- Custom code, SEO tools & backups
- Free subdomain, SSL & hosting
Pro
Every premium feature unlocked on your site.
- Everything in Free, plus:
- Custom domain
- AI Suite — semantic search & AI content
- Premium animated components
- Marketing & Growth — popups, funnels & more
Max
Run the whole business — your site plus Echo CRM.
- Everything in Pro, plus:
- AI website builder — Ara plans & builds your site
- AI chatbot (RAG) on your site
- Echo CRM — bookings, inbox & pipeline
- Priority support from AraSoft
Custom Build
Bespoke web apps and AI, scoped to your business. No commitment.
- Bespoke web apps & internal tools
- Custom AI agents grounded in your data
- CRM & automated pipelines
- Audit → prototype → launch, done for you
Free Tools
We're passionate about open source and AI, so we've made some tools available for you to use for free.
DISCORD AI
A fully customizable, open-source Discord bot powered by an LLM with real-time text and voice interactions.
COMPANY ASSISTANT
Conversational AI designed to navigate UK corporate compliance with real-time Companies House data integration.